If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… RADIO ADVERTISING.
Online Radio [AKA Internet Radio or Streaming Radio] is quickly becoming the most popular medium for online content. More people listen to online radio than to satellite radio, high-definition radio, podcasts, or cell-phone-based radio combined. With Americans now spending more time on their phones than watching television, there has never been a more opportune time to maximize internet radio experiences. With that in mind, internet radio has become the biggest advertising opportunity of the future.
Here are some insane numbers I found from various studies…
38,000 hours of music are being listened to on Spotify in 1 minute
2.68 minutes of ads are played for every hour of online radio
A single listener will hear about 88 ad impressions in one month
There are 180 million internet radio users in one month in the US alone (nearly doubled in the past 5 years)
One might say, what about Terrestrial Radio? You know, the one that’s free! Well yes, terrestrial radio is still the No. 1 medium in terms of reach. In fact, it now has the number one reach among adults, meaning 93 percent of U.S. adults listen to AM/FM radio weekly (compared to the 87 percent who watch television and the 70 percent who use smartphones in a given week). According to a recent Nielsen report, radio is far from dead. The threat of news on TV, then entertainment on TV, then music on TV, then satellite radio and now streaming, the airwaves continue to be a great tool for marketers.
The streaming revolution will continue to strengthen in the digital landscape. And that’s a good thing for advertisers, as it opens up new canvas to reach target audiences. Online radio does not replace conventional radio, it’s provides a more convenient, customizable way for consumers to listen to the music they like, and it offers MANY marketing options and tools to the advertiser, like targeted audience and precious analytic reports – And there are many online radio options to chose from, like Pandora, Google Radio, Spotify, Apple Music, iHeart Radio, Tunein, AccuRadio, and more.
Here’s what you should keep in mind: Traditional radio is still a powerhouse media channel. It’s not only reliable, it has evolved and supported new technologies, like streaming, as the world has changed. Radio advertising is an influential tool for digital. It’s very effective for driving online sales, as it helps drive consumers to company and product websites where they’re converting to customers. Streaming and terrestrial radio fits perfectly into an omni-channel marketing strategy. The most effective way to reach your target audiences is to integrate multiple media channels and build a seamless consumer experience across all platforms—including all audio and digital elements of streaming and AM/FM radio.
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