Advertising comes in many forms. Choosing what’s right for your business can be overwhelming and confusing. Advertising is like chemistry. As a tool it includes topics such as the properties of individual media, how media form social bonds to create social compounds, the interactions of communication tools through inter-promotional forces that give advertising its general properties, and the interactions between communication tools through mass reactions to form different communication techniques. Wow! It does feel like chemistry! To simplify this process, we’ve compiled most audio and visual forms of marketing communication and production services into a chart. We call it…
The Periodic Table Of Advertising
You’re welcome ; )
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And now, this…
Advertising is an audio or visual method of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search results, online radio, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad”.
Advertising takes on many forms. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, bus stop benches, parking lot striping tape, human billboards and forehead advertising, magazines, newspapers, town criers (maybe not so much anymore), sides of buses, banners attached to or sides of airplanes (logojets), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers or vegetables from the grocery store, stickers on fruits in supermarkets, shopping cart handles (grabertising), the backs of event tickets and supermarket receipts, doors of bathroom stalls, shopping cart handles (grabertising), the opening section of streaming audio and video, posters… I’ve even seen a little LCD screen mounted on a sink faucet in a public bathroom. We could say that the sky is the limit, but we’ve all seen those messages written in the sky by planes (sky writing)! Any place an “identified” sponsor pays to deliver their message through a medium is advertising.
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